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Research papers

Shifting the scene, shifting focus

Innovation is the key word of the nineties. As changes take place in rapid succession, greater demands will be made on the innovative capabilities of organizations. Innovation is not only needed in the field of product development and the creation of...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Author: Sandra Minnee
June 15, 1990
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Citation

Minnee, S. (1990a, June 15). Shifting the scene, shifting focus. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/shifting-the-scene-shifting-focus